Promo: “#1: The Drums from ‘Be My Baby’ and the Life of a Meme”
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What is a meme? How do they work? Who keeps them going?
In 1963, the hit song “Be My Baby,” produced by the legendary Phil Spector for the Ronettes, began with a drum beat. Bum. ba-Bum, CH! It’s hard to imagine a time when that hadn’t been heard before, because the following decades would bring dozens of songs that imitated the beat.
Just when did the drum beat go viral? And why? Like with anything else, digging deeper reveals surprising patterns and motives for something that might just seem like part of the woodwork.
That’s why I chose this topic for the first episode of Sounds Familiar, which is a podcast devoted to finding those surprising patterns and motives. It’s a clear example of how, when we look closely enough, nothing is really mundane or boring— there’s a wealth of curious information just under the surface that helps us connect better to the world around us.
Sounds Familiar is engaging and informative. It’s a hypertextual adventure for your ears. So check it out.